Jingdezhen Ceramic Industry Heritage Museum is the first industry museum with ceramic industry as its main content in China. It is located in A2, Ceramic Art Avenue, No. 150, Xinchang West Road, Jingdezhen City.The Museum utilizes the old kiln houses left in the Universal Porcelain Factory to construct the landmark cultural landscape buildings such as "cultural spine" and "cultural arcade" through renovation and innovation, thus creating a unique and novel cultural experience space and an objective cultural platform for understanding the vicissitudes and development of Jingdezhen's modern and contemporary ceramic industry.

The whole museum adopts the way of "exhibiting history with objects" and takes time as its order and fully utilizes modern new materials, new shapes, sound, light, electricity and other assistant techniques with many forms such as scene reproduction, precious objects, pictures and materials. Four exhibition areas "hard road, recovery and development", "twists and turns, ups and downs", "reform and transformation, devotion to development", "restructuring and transformation, born of fire" show the vicissitudes of Jingdezhen ceramic industry from 1903 to 2015, from which we can appreciate the development history of Jingdezhen modern ceramic industry and scan the heritage of Jingdezhen ceramic industry. The museum was awarded the UNESCO Innovation Award for the Protection of Cultural Heritage in the Asia-Pacific Region. CCTV1, CCTV4 and JXTV recorded programs for the Museum. 22 news media, including Xinhuanet, people.cn, PhoenixNet and China's Cultural Relics News reported on the Museum. The Museum has opened the promotion channels of Wechat Public Number and VR Museum. The column "History in Ceramic People's Mouth" of Wechat has attracted considerable attention.

The Museum has designed a highly interactive 3D virtual reality exhibition on the internet, which can provide a new experience of visiting the exhibition site without leaving the house. Visitors only need to click on a web link to join the exhibition through a browser, enjoy the virtual environment and watch the real exhibition. This scheme greatly improves the efficiency of Museum promotion.